8405 cars were delivered across the globe last year
– Three new products were launched
In the year 2021, which is also the second year of a global pandemic, Lamborghini has managed to record its best sales in its six-decade history. The Raging Bull, which sold 8,405 cars worldwide, increased sales by 13% during 2020. No price to guess, the Urus was a major determining factor, accounting for up to 60% of total sales.
In terms of region, America contributed 14 per cent of the total sales equaling the Asia Pacific. Meanwhile, the EMEA region which comprises Europe, the Middle East and Africa took 12 per cent of the sale share. Sales in China leapt by 55 per cent where there were 935 takers alone. USA holds the top spot with 2472 units delivered whereas Germany and UK stood at 706 units and 564 units, respectively. The increase in Lamborghini’s home market of Italy, where 359 cars were delivered in total was a mere three per cent.
Moreover, the Italian marque established 173 new dealers across 52 markets in the calendar year. Three new models were launched as well – Huracan Super Trofeo Omologata, Aventador Ultimae and the resurrected icon Countach LPI 800-4. For 2022, the entire order portfolio is already covered yet there are four new unveils planned in the next 12 months.
In 2021, Lamborghini presented its electrification strategy ‘Direzione Cor Tauri’ with an investment of more than 1.5 billion Euros over the next four years. Lamborghini will launch its first hybrid production model in 2023 and electrify its entire range by the end of 2024. The Raging Bull aims to cut CO2 emissions by 50 per cent from 2025 onwards. Subsequently, a fourth fully electric model will be added to the range in the second half of the decade.